The starting point
Edgar had something most creators don't: a proven way to get paid by restaurants for food videos. In April 2026 he had no product, no website and no store. We started from zero.
Edgardian.From food videosto a product business.
Edgar Dian Pelayo · Food creator, restaurant reviews
$8.1kNet sales since launchSource · WooCommerce2026
34OrdersSource · WooCommerce2026
~$240Average orderSource · WooCommerce2026
6Sales in 12 days, Sep–Oct 2026Source · WooCommerce2026
Figures from Edgar's WooCommerce store, April to October 2026. Shared with his permission.
Five ebooks. One series.
One flagship guide and four companions, sold together as a single bundle.
Vol. 2How to Improve Your Phone Recording Quality 
Vol. 3How to Record Promo Videos 
Vol. 4Food Content Editors to Use 
Vol. 5The Equipment I Personally Use
What we built
We turned his method into a five-part ebook series, from getting your first restaurant deal to the exact gear he uses. Then we built the website and checkout to sell it, a webinar funnel to teach it live, and a Skool community for the creators who want to go further.
The strategy
Lead with the outcome his audience already wanted: getting paid for food content. Five ebooks sold together as one bundle make the offer feel complete. Webinars build trust at scale, and the community turns one-time buyers into monthly members.
The results
The first sale landed on June 19, under three months from a standing start. Since then the store has done $8.1k in net sales from 34 orders, at around $240 an order, from an audience of 20k. The best stretch came most recently: 6 sales in 12 days across late September and October.
What's next
The growth phase: more content in search and AI answers, regular webinars, and growing the paid community. Edgar keeps making videos. We run the rest.
- A 5-part ebook series
- Conversion website + checkout
- Webinar funnel
- Skool community
- Launch strategy
- Ongoing growth plan
Video testimonial coming soon
“Testimonial from Edgar goes here, recorded on our call.”